Friday, 17 September 2010

Nikon Lens: AF-S NIKKOR 35mm f/1.4G: Primetime Reporter

RRP: £1699.99 / €2013
Sales start date: 19th November 2010

Nikon UK, 15 September 2010 – Nikon today announces a completely new, fast-aperture NIKKOR lens – the AF-S NIKKOR 35mm f/1.4G. This is the third f/1.4 prime NIKKOR lens to be developed in the past six months further extending creative opportunities for professional photographers.

Zurab Kiknadze, Product Manager Lenses, Accessories & Software, Nikon Europe says: “The AF-S NIKKOR 35mm f/1.4G sets a new benchmark for reportage and news photographers. It combines amazing contrast and resolution with brilliant low-light performance. Seen alongside the 24mm f/1.4 and 85mm f/1.4 lenses announced recently, this new lens underlines Nikon’s ongoing drive to deliver the ultimate range of optics for photographers.”

Award winning photojournalist Kadir van Lohuizen of photo agency NOOR was amongst the first to view the new AF-S NIKKOR 35mm f/1.4G. He said: “The 35mm is the standard ‘street’ lens for many of us at NOOR and we are really excited about this new version, it’s amazing. This fast prime lens will make it possible to shoot at almost every light condition at the highest-quality possible.” He added: “It’s going to take our documentary projects to a new level for sure.”

Light Command
The AF-S NIKKOR 35mm f/1.4G has been developed to deliver stunning images in all situations. An entirely new optical design with ten elements in seven groups (including one aspherical glass element) and a rounded, nine-blade diaphragm enables the photographer to make full use of the shallow depth of field that f/1.4 aperture lenses offer. Crystal sharp detail with super smooth bokeh separation sets your subject in the spotlight and offers a different look from images taken with the professional f/2.8 zoom lenses.

Night Photography
The optical construction incorporates Nano Crystal Coat and minimises reflections and sagittal blur, which means this lens renders point light sources and shadows with natural clarity, ideal for night scenes and astrophotography. The fast aperture also provides a bright viewfinder and is great for exploring the creative potential that the shallow depth of field can bring to the work of fine-art photographers and photojournalists.

Streetwise
The AF-S NIKKOR 35mm f/1.4G is built to work as hard as you do and is a robust and reliable performer wherever your photography might take you. The dedicated Silent Wave Motor (SWM) ensures discreet but accurate autofocus. It operates with smooth gearing and has a broad focus ring for fine manual focus accuracy down to the minimum focusing distance of 30cm. The tough magnesium construction features subtle grooves to assist a left-hand grip as well as rubber mount and switch sealing to deter dust and moisture. Weighing in at a solid 600g, it is designed to balance well with FX format DSLRs such as the D700 and D3 series.

The lens is supplied with a HB-59 hood, and a soft pouch.

Wednesday, 8 September 2010

Nikon Launches the P7000, The Ultimate Coolpix

Sets new standards of response, low light performance and manual control

Nikon Coolpix P7000

RRP:
£489.99
Sales start date: 23rd Sept 2010

Nikon UK, 8 September 2010 – Nikon UK today announces the launch of a high performance COOLPIX model, the P7000, that sets a new benchmark for quality photography in a discrete and stylish package. The result of extensive research amongst professional photographers, the COOLPIX P7000 delivers outstanding images in a less intimidating form factor than a SLR.

The P7000’s superb image quality is guaranteed by a wide-angle 7.1x zoom NIKKOR lens giving a 28mm to 200mm range (35mm format equivalent), with optical Vibration Reduction (VR), two ED glass elements and Nikon’s brand new EXPEED C2 image processing system. The large 10.1 effective megapixel 1/1.7” CCD sensor facilitates wide dynamic range and exceptional low light performance whilst the 7.5cm (3.0”) high resolution LCD (920K dot) monitor assists composition, movie making and playback in brilliant detail.

Mark Pekelharing, Product Manager, Consumer Products at Nikon Europe B.V., says: “The COOLPIX P7000 boasts a raft of advanced features and ergonomics found in SLR cameras, making it the ultimate compact option for advanced SLR users and professional photographers who want high quality images in a discrete and responsive body.” He added, “Our professional customers have really helped to drive decisions about the feature set, and the results speak for themselves; great quality photography…anywhere”.

Only the best images
The P7000 is packed with cutting-edge technology to ensure the best image quality available, with a large 1/1.7” sensor and EXPEED C2 image processing system to provide enhanced low light performance and movie recording. Its 7.1x zoom NIKKOR lens has two ED glass elements to reduce chromatic aberration and fringing at longer focal lengths. What is more, it also includes a built-in ND filter to expand exposure options in very bright conditions.

The P7000’s wide sensitivity range of ISO 100 to 3200 is expandable to Hi 1 (ISO 6400 equivalent), while low noise night mode ensures fine results in extremely low light conditions, such as in candlelit interiors and a Noise Reduction (NR) adjustment function enables photographers to manage the impact of noise in their images.

For situations where choosing the right setting proves difficult, D-Lighting automatically ensures images look natural, rescuing underexposed shadows caused by very high contrast lighting conditions. COOLPIX in-camera Picture Controls, based on the technology from Nikon's award winning digital SLRs, allow the user to manage camera processing according to personal taste while the new bracketing functions enable the photographer to take sequences with slightly different settings, varying exposure, ISO sensitivity, or white balance, and select the one that best suits the intended effect. A newly-added Virtual Horizon can also be displayed in the LCD to make sure the camera position is perfectly aligned.

Enhanced recording and playback
Some occasions call for capturing more than a picture, so the COOLPIX P7000 comes with an HD movie recording (720p) function. Stereo sound can be simultaneously recorded using a built-in microphone, while the microphone jack enables the use of an external microphone. The extra large 7.5cm (3.0”) ultra-high resolution (920K dot) LCD display offers almost 100% sRGB colour space to make image reviewing a pleasure and the optical viewfinder features diopter adjustment. In addition to this, the HDMI port enables instant sharing on external HD displays.


The P7000’s in-camera editing allows users to take control over their pictures. Tone level information is displayed on a histogram, and exposure compensation, aperture, shutter speed and ISO sensitivity can be minutely adjusted while confirming highlights, shadows and intermediate tone.

For those who prefer to revise their images on a PC or Mac, images can be stored in the enhanced NRW+ (COOLPIX RAW) format, providing an uncompressed digital “negative” which enables advanced editing. NRW+ files are compatible with Nikon’s bundled ViewNX 2 software as well as the optional image editing software Capture NX2.

Easy operation, everywhere
The P7000 has been designed for those who wish to have complete control over their photography with the familiar intuitive layout of buttons and dials found on Nikon DSLR cameras such as Command dial and AE-L/AF-L buttons. The P7000 also features an ‘analogue retro’ dial to manage exposure compensation levels in 1/3 EV steps. Manual control over other commonly used functions is accessible via the Quick Menu dial. A User-Setting Function enables users to switch zoom position to a preset focal length, as if using interchangeable lenses. The settings at each zoom position can also be customised according to the user’s intention. Alongside this, the added Zoom Memory function allows one-touch switching to any focal length setting, using a new manual mode dial.


The compact system camera
The COOLPIX P7000 forms the core of a mini-system and is i-TTL compatible with Nikon’s acclaimed Speedlights, a new WC-75A wide-angle convertor for a 21mm equivalent field of view and infra-red remote control ML-L3. The P7000 also comes complete with ViewNX 2 software, long life battery MH-24 and charger EN-EL14. The camera can be further expanded using an external microphone (not available from Nikon). To protect the camera, an optional carry case is also available (CS-P06).

EXPEED C2
The original EXPEED image processing system incorporated all of the accumulated expertise and technologies developed throughout Nikon’s long history. Now the latest evolution of Nikon’s renowned system, EXPEED C2, expands the possibilities of photography even further, with enhanced movie recording, high-sensitivity performance and maximum image quality. EXPEED C2 maximizes sensor performance for clear, lifelike images that exhibit vivid colors, reduced noise and smooth tonal gradations for outstanding photos and movies.

ViewNX 2
ViewNX 2 is an all-in-one software package that enables users to quickly import, browse, edit and share still images and movies. Building upon the highly successful ViewNX software, ViewNX 2 is a user-friendly suite that offers a huge range of features, going well beyond those supplied as part of a PC’s operating system. Newly-incorporated advanced movie-editing functions have been taken directly from Nikon’s award-winning DSLR range, enabling users to trim clips and blend still images into stunning movie footage. ViewNX 2 comes with all Nikon digital cameras and is also available as a free download.

Nikon my Picturetown
You can now back-up your images safely and securely using my Picturetown, the free online digital photo storage and sharing service brought to you by Nikon. Easily share photo memories with friends and organise precious memories into online collections. You get 2GB of space free to use for storing thousands of memories and you can upgrade your membership to Gold Account at any time if you need to store more pictures.

Effective pixels10.1 megapixels
Image sensor1/1.7-in. RGB CCD, 10.39 total megapixels
LensOptical 7.1x zoom NIKKOR lens
Focal length6.0-42.6mm (35mm format equivalent to 28-200mm)
Aperturef/2.8-5.6
Lens construction11 elements in 9 groups (2 ED glass element, 4 aspherical lens elements)
Digital zoomMaximum 4x (35mm format equivalent to approx. 800mm)
Focus range (from lens)Approx. 50 cm (1 ft. 8 in.) to infinity (at wide-angle setting), approx. 80 cm (2 ft. 7 in.) to infinity (at telephoto setting), Macro mode: approx. 2 cm (0.8 in.) to infinity (at wide-angle setting)
Vibration Reduction (VR)Lens-shift type, Lens-shift type + electronic type
Other blur-reduction functionsMotion Detection (conventional type), BSS (Best Shot Selector)
ISO sensitivity (Standard output sensitivity)ISO 100, 200, 400, 800, 1600, 3200 (3,648 x 2,736), can be set to Hi 1 [ISO 6400 equivalent (3,647 x 2,736)], Auto (ISO 100 to 800), High ISO auto (ISO 100 to 1600), Fixed range auto (ISO 100 to 200, 100 to 400), Low noise night mode (ISO 400 to 12800)
LCD monitor7.5 cm (3-in.), approx. 921k-dot, wide-viewing-angle TFT LCD monitor (VGA) , air gapless, anti-reflection coating, brightness adjustment
Storage mediaInternal memory (approx. 79 MB), SD/SDHC/SDXC memory card* *Not compatible with Multi Media Card (MMC)
Face-priority AF/ max. number of faces to be detected12, Face priority, Face-priority AE, Face Zoom-in
Skin SofteningDuring shooting/playback
Smile TimerUp to three smiling faces can be detected, can be switched ON/OFF
Blink WarningCan be switched ON/OFF
In-Camera Red-Eye FixAutomatically corrects red eye digitally, pre-flashes (ON/OFF)
Subject Tracking*Auto lock-on/AF activation/Tracking Restart not available *Tracks a designated subject automatically
Scene modes18 scene modes (Portrait, Landscape, Sports, Night Portrait, Party/indoor, Beach, Snow, Sunset, Dusk/dawn, Night landscape, Close-up, Food, Museum, Fireworks show, Copy, Backlight, Panorama assist)
Scene Auto Selector6 scene modes + Auto mode (Portrait, Landscape, Night portrait, Night landscape, Close-up, Backlight)
MovieHD 720p: 1,280 x 720/24 fps, VGA: 640 x 480/30 fps, QVGA: 320 x 240/30 fps
Picture Controls6 kinds [Standard (default), Neutral, Vivid, Monochrome (B/W, sepia), Custom 1, Custom 2] (equivalent to P6000)
File-sorting functionsList by date mode
Interface/Direct print compatibilityHi-Speed USB/PictBridge
Supported languages24 languages (products for Japan feature Japanese/English only)
Power sourcesRechargeable Li-ion Battery EN-EL14 (74 v 1030 mAh), AC Adapter EH-5a (option)
Number of shots per charge (battery life)*Approx. 350 frames with EN-EL14 *Based on CIPA Standards for measuring life of batteries
Dimensions (width x height x depth)Approx. 114.2 x 77.0 x 44.8 mm/4.5 x 3.0 x 1.8 in. (excluding projections)
Weight*Approx. 360 g/12.7 oz. (including battery and SD memory card), approx. 310 g/10.9 oz. (camera body only) *Based on CIPA Guidelines, DCG-005-2009

*Availability dates can vary from region to region. Specifications and equipment are subject to change without any notice or obligation on the part of the manufacturer. September 2010 ©2010 Nikon Corporation.

Sunday, 5 September 2010

Orbis UK Tour - FREE Lighting Workshops


The inventor of the orbis™ ring flash, James Madelin, is coming for a one-off free event!

Based around the concept of a Photowalk, James and Snapperstuff will host walks around three cities in September in Leeds, Birmingham and London.

James will be teaching some of his techniques for strobist-style photography using the orbis™ system and other portable and affordable lighting gear.
  • Meet British inventor and creator of the orbis™ James Madelin
  • Learn easy effective off-camera flash tips, strobist-style
  • Shoot a professional model using your new skills
  • Try out an award-winning orbis™ ring flash
  • Take home great pictures on your own camera!
  • 5:30pm start - Leeds 14 Sept, Birmingham 15 Sept, London 17 Sept
Orbis Photowalks – Leeds
when: Tuesday 14 September 2010, 17:30 prompt
where: meet at TFC, Leeds
email: events@enlightphotopro.com (enlight photo)
call: 020 7193 6769 (Snapperstuff)
book now: Places strictly limited so sign up now to avoid disappointment.

Orbis Photowalks – Birmingham
when: Wednesday 15 September 2010, 17:30 prompt
where: meet at Victoria Square, City Centre, Birmingham
email: events@enlightphotopro.com (enlight photo)
call: 020 7193 6769 (Snapperstuff)
book now: Places strictly limited so sign up now to avoid disappointment.

Orbis Photowalks – London
when: Friday 17 September 2010, 17:30 prompt
where: meet in front of City Hall, near Tower Bridge
email: events@enlightphotopro.com (enlight photo)
call: 020 7193 6769 (Snapperstuff)
book now: SOLD OUT (waiting list available)

Wednesday, 1 September 2010

Nikon Deals: 10% Cashback on any Nikon Product for Students


10% cashback on any Nikon product - only open to students attending a higher education photographic or media course on purchases made between 1st September to 31st October and claims received by 30th November.

To claim students visit: www.nikon.co.uk/studentcashback2010 and send in proof of eligibility.

key points:
  • Promotion covers the UK & Ireland
  • This promotion is only available on new products purchased between 1st September to 31st October
  • Only one claim per person
  • Cannot be used in conjunction with any other offer
  • Full time photographic/media course

Lecturers and technicians are also eligible by providing proof from employer of status for a full list of all terms and conditions and to claim please visit: www.nikon.co.uk/studentcashback2010

Nikon Deals: Get Closer with £200 Cashback from Nikon

Get Closer with £200 Cashback from Nikon
Nikon UK is pleased to announce a new promotion offering customers £200 cashback on purchases of a Nikon D300S digital SLR camera and a NIKKOR lens.


From 27th August 2010 – 31st October 2010 (inclusive) customers in the UK and Republic of Ireland are able to claim £200 / €230 cashback on purchases of the D300S and a NIKKOR lens worth over £400 / €460 made in a single transaction.

Simon Iddon, Enthusiast Product Manager at Nikon UK says: “The D300S is a superb camera that is popular with both still photographers and creative image makers. Incentivising customers to invest in an additional NIKKOR lens that further enhances the creative possibilities ultimately maximises enjoyment of this award-winning product.”

Nikon D300S

Built upon the widely acclaimed D300, the D300S incorporates the same DX-format 12.3 megapixel CMOS sensor, professional 51-point autofocus system and commended EXPEED image processing in a discrete compact body.

Thanks to its HD movie capability, faster frame advance rate of 7fps and dual CF and SD memory card slots, the Nikon D300S is a digital SLR camera that broadens the possibilities for creative image makers.

All claims must be received by 30th November 2010. Terms and conditions and information about how to claim are available at www.nikon.co.uk/cashback (which will be live from 27th August 2010). Offer subject to availability.

For more information about Nikon’s lens range please visit www.nikon.co.uk

Wednesday, 25 August 2010

New FREE Nikon software available - Nikon ViewNX 2


NIKON VIEWNX 2: YOUR IMAGING TOOLBOX

Nikon UK announces ViewNX 2, a comprehensive new version of its popular bundled software package that enables users to easily import, browse, edit and share images and D-movies.

Building upon the successful ViewNX software, ViewNX 2 is a feature-packed, user-friendly suite supplied with Nikon digital cameras and available for download. The software now offers a range of tools dedicated to editing D-movie files captured by today’s DSLR and compact cameras.

In addition to basic data importing and browsing, ViewNX 2 incorporates various frequently used adjust menus and tools such as resize, brightness control, crop and straighten, as well as sophisticated RAW processing functions.

Zurab Kiknadze, Product Manager Lenses, Accessories & Software, comments: “For many, ViewNX is the core software application to import and organise images. View NX 2 makes everything easier and smoother, and features a wealth of added benefits for D-movie shooters too”.

Present movies in style
ViewNX 2 includes several simple and intuitive editing tools which enable users to create great looking movies. The software allows you to trim and then merge clips together, apply a variety of attractive transition effects with the addition of still images and soundtracks of music to generate stylish and animated films to share with family and friends.

Refined, intuitive User Interface
The UI has been redesigned for maximum efficiency. Smooth graphics and an intuitive layout make it even simpler to access and use its wide range of creative tools. Different display options have been added to perfectly suit the task at hand; in addition to the ‘Browser’ and ‘Edit’ options, ‘GeoTag’ allows users to view images on a map relating to where the images were taken. And to make viewing and editing even easier on the eye, the background colour can be altered according to the brightness of the images.

Take Control
ViewNX 2 features many image-editing options, such as Crop, Straighten, Auto Red-Eye Reduction and Auto Lateral Color Aberration, along with crucial features including file-format conversion and a wide range of labeling and rating options, making it easy to navigate and sort through countless images. Integrated RAW image processing allows further control over the final output with numerous useful editing functions, such as white balance, exposure compensation, contrast, brightness, sharpness and many more. The software also increases the printing choices available, with new options such as background colour selection and metadata inclusion.

Sharing made simple
ViewNX 2 is closely integrated with my Picturetown, Nikon’s popular online digital image storage and sharing service. Images can be easily uploaded to the service with a simple drag/drop operation, and users can browse my Picturetown images online as well as directly in ViewNX 2.

With the addition of many new features based upon the feedback of Nikon’s users worldwide, ViewNX 2 takes Nikon’s already impressive free software package to the next level and empowers creative image makers of all levels to get the very best from their shooting.

Please visit http://nikonimglib.com/nvnx/ to download the free software.

Thursday, 19 August 2010

The New Nikon D3100 Guides you to Beautiful Pictures and Full HD Movies


RRP: D3100 Body £499.99 / €593

D3100 Kit 18-55 (VR): £579.99 / €687

Sales start date: End of September 2010

Nikon UK introduces the D3100, the most easy-to-use D-SLR to date, with full High Definition (HD) video.

Jordi Brinkman, Product Manager for Nikon Europe, says: “The D3100 is the successor to Europe’s best selling D-SLR[1], the D3000, offering 14.2 megapixels, full HD movie, Live View with new AF modes and improved ergonomics. It also has the popular Guide Mode as seen on the D3000, which now shows you sample images of what you can achieve with certain settings, for example if you change the shutter speed or aperture. This is the ideal camera for families who want to capture all the important moments in perfect quality, without worrying about settings.”

Nikon D3100

Pure and simple D-SLR for the family


The D3100 is designed for newcomers to D-SLR photography, especially young families who want to take beautiful pictures without worrying about complicated functionality. A range of automatic settings means the camera is doing all the hard work much like on a compact camera: Live View with Scene Auto Selector selects the mode that matches your shooting situation; Scene Recognition delivers sharply defined images by analyzing the scene and optimizing the camera settings immediately before the shutter is released; and Guide Mode will take you step-by-step through the process of how to get the picture you want.

The 11-point autofocus system will make sure everything is in focus and ensures razor-sharp images to capture even the most fleeting of expressions or movements. Additionally, the bright viewfinder means you can see and focus precisely on the image you want to capture, quickly and easily. Live View with Scene Auto Selector is an intuitive and familiar way of taking pictures, useful for those who have only used a compact camera, and makes it easy to compose images using the LCD monitor. Scene Auto Selector will select the best mode for the scene and subject you want to capture, and Fulltime servo AF (AF-F) mode keeps subjects in focus without the need to press the shutter release button. Live View will also recognise as many as 35 faces at a time and even if people in the frame move, the camera will continue tracking and focusing on them.

Stunning pictures in every situation

The 14.2 megapixel CMOS image sensor, new powerful EXPEED 2 processing engine and a wide range of NIKKOR[2] lenses deliver excellent pictures with amazing detail wherever you are and whatever you are doing. It has ISO 100-3200 sensitivity, with the versatility of effectively boosting ISO up to 12800. This significantly reduces the risk of blurred images when taking pictures of the most energetic children or an evening barbeque with all the family.

Full HD movies for all the family

Using the easy-access movie record button you can instantly switch to video mode on the D3100, and the D-Movie function allows you to record stunning HD movie clips with sound. The camera’s large image sensor and high ISO sensitivity offers exceptional image quality, and the wide variety of NIKKOR lenses can be used to create cinematic effects. You can also make simple edits of your clips in-camera by deleting scenes or save specific frames as still images – nothing will be missed for the family photo album. The D3100 is also HDMI compatible so you can connect your camera to an HD television to view your movies in full HD from your sofa.

The Guide to great photos

For the newcomer to D-SLRs, the intelligent, improved Guide Mode, as seen on the D3000, gives you step-by-step instructions of how to change the camera settings. This means you not only get the picture you want but it helps you to understand how it was achieved so you can develop your photography skills. You can even view sample images of what you can expect from each setting, for example if you change the aperture or shutter speed settings.

Don’t miss a moment

The D3100 is the essential item for every family event or day out. The camera’s comprehensive technologies and tough exterior will keep up with any outing, whatever you’re doing. Its compact size and lightweight body make the D3100 easy to pack and carry around for all those unmissable moments.

Key features:
  • DX-format, 14.2 megapixel CMOS image sensor: The high pixel sensor will give you outstanding colour and detail in pictures and movies you’ll want to see again and again
  • New EXPEED 2 image processing engine: Provides enhanced movie recording, high-sensitivity performance and maximum image quality. EXPEED 2 maximises CMOS sensor performance for clear, lifelike images that exhibit vivid colours, reduced noise and smooth tonal gradations for outstanding photos and movies
  • High ISO (100-3200) sensitivity: Extendable up to 12800: Indoor shots or fast-moving children need never be blurry or dull again, even without a flash
  • Guide Mode: Simply the easiest way to learn how to get great pictures, without having to read the manual
  • D-Movie – full HD (1920 x 1080) at 24 fps movie clips: Record beautiful HD movie clips with sound and achieve exceptional image quality with high ISO sensitivity. NIKKOR lenses can be used for cinematic effects and simple edits can be made in-camera. In addition, HDMI connectivity means you can watch your HD movies on an HD television
  • Live View with new AF-F mode and Scene Auto Selector: The new Live View provides an intuitive and familiar way of taking pictures and it includes a Scene Auto Selector, which automatically selects the best mode to match the scene. The AF-F mode keeps subjects in focus without the need to press the shutter release button
  • 7.5 cm (3-inch) monitor: A great platform on which to share your beautiful images and movies with friends and family
  • 11-point autofocus system: The quick and accurate autofocus ensures everything is in focus so you get the sharpest image
  • Active D-Lighting: Bright sunshine need never wash out detail again. The balance of light and shade can be preserved forever
  • Picture control: Lets you set the look and mood of your images before you shoot. You can choose from six settings: Standard, Vivid, Neutral, Monochrome, Portrait and Landscape
  • In-camera image and movie editing: Why wait for a PC? Retouching, filter effects and red-eye correction can be achieved in the palm of your hand
  • Compact, light and durable: It’s the smallest and lightest Nikon D-SLR yet so you can sling it over your shoulder, ready for any picture or movie moment. Also, with improved ergonomics, you’ll now have direct access to shutter release, Live View and movie modes.
  • Dual Integrated Dust Reduction System: Image Sensor Cleaning and Airflow Control systems keep dust away from the camera’s image sensor for clear, spot-free images
  • New software, ViewNX2 will be bundled with the D3100: It inherits the basic operations of ViewNX whilst providing much enhanced operability, including a refined GUI, and a range of easy-to-use features allowing you to edit photos as well as movies
Images are available to download from www.nikon.co.uk/pressimages
Press contacts: Jenny Grace /020 8247 1797 / Jenny.grace@nikon.co.uk / Claudia Paul / 0208 481 6838 / claudia.paul@nikon.co.ukFor more information about

Nikon’s award winning products, please visit www.nikon.co.uk

About Nikon

Founded in Japan in 1917, Nikon has grown to become the world leader in digital and precision optics technology with a strong presence in all four corners of the world.

Through its award-winning productline-up, including entry-level and professional digital SLR cameras,interchangeable NIKKOR lenses and the consumer COOLPIX range, Nikon regularly raises the standard in product design and performance. With over 90 years of engineering expertise, it is no wonder that Nikon is the top choice for photographers around the world.

In 2009, Nikon celebrated two key milestones in the lens category – the 50th anniversary of its legendary F-mount SLR lens-mounting system, making it the only manufacturer to sustain its original lens mount for such a long period, and the production of its 50 millionth NIKKOR lens. Both highlight Nikon’s dedication to producing quality and functional products that can be used by photographers for years to come.

Nikon also produces equipment such as IC and LCD steppers and scanners, instruments such as microscopes and semiconductor inspection equipment. Other products include sports optics products such as binoculars, rangefinders and fieldscopes, ophthalmic lenses and surveying instruments. It is the only major optical company in the world that still controls and manufactures every aspect of its glass-making business, allowing it to finely tune Nikon lens specifications, quality and performance.

Nikon has consolidated net global sales of 879,719 million Japanese Yen (year ending 31 March, 2009) and Nikon Corporation is listed on the Tokyo Stock Exchange.

Nikon: At the heart of the image.
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